New Zealand is a country with an incredibly high incidence of lupus and, as a result, the mask industry has seen a big spike in growth over the last few years.
The number of masks being made in New Zealand has risen by nearly 100% over the past decade, according to the New Zealand Association of Facial Plastic and Facial Cosmetic Professionals (Nafpq) which has been involved in the industry since 2003.
It was just this year, however, that Nafppq saw its first-ever increase in sales, and the industry is set to continue on its trajectory of growing even more.
In fact, New Zealand masks are becoming the most popular item in the country, with nearly 200 million masks sold in 2017.
“When people buy masks they want a face mask that they can wear for a long time, and for them to not feel dirty,” says Natalie Smith, CEO of Nafpsqu.
“They want to protect themselves from germs, they want to keep their skin fresh.”
Smith has spent years studying the industry to make sure she has the right product for the job, and says it’s been a challenge to get the mask right for everyone.
“The masks we use are really different to what people have used for decades, so there’s always a new face to look at and a new idea of how to make the mask look good,” she says.
She is one of many who have taken a leading role in making the masks available for the public, from taking time to research the ingredients and making sure the mask is the right size for each person.
Smith says the masks are made to fit the individual, but she does encourage people to get their own masks from the market if they can.
“I’d encourage people not to buy masks unless they can get their hands on a real product that they like,” she said.
“If you want to try something new, we’ve got masks that can be very effective at the skin type that you want.”
But while there are many companies offering masks to the public at a variety of prices, some of the cheapest masks in New Zeland are made by people who have little to no experience in the mask making industry.
“Most of these people have been doing this for years, but we still have a lot of people working in the face mask business,” says Smith.
She says it is important for people to know that people who are making their own mask are making it because they want it to be a better product for them, and they want the masks to last a long while.
Smith recommends people visit a local cosmetics store, ask about the price of the masks, and find a company that can give them the best masks for the price.
“They have to be able to keep the masks for a longer time and be able offer a good value, so if you want a mask that you can wear everyday for a really long time you’ll have to look for that,” she added.
She also recommends people use caution when it comes to choosing the right mask, and make sure that the price you pay is fair.
“You should always get the best mask that’s going to keep your skin healthy and fresh for a very long time,” she explained.
“Do you have the time to go and buy one, or do you want one that you’ll buy at your local supermarket?” she asked.
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